ATLANTA -

Vroom said Monday it has launched new hub in the Atlanta area designed to prove “a more customized driveway experience” for consumers within a 25-mile radius that includes nearly 500 zip codes and 7 million people.

In the past two-and-a-half months, Vroom has added hubs in Denver, Chicago, Los Angeles, Detroit, Dallas and now Atlanta.

The used-car ecommerce platform has delivered in the Atlanta area since its 2012 founding, but its new hub — located in Fairburn, Ga. — aims to provide “an experience that includes a more personalized concierge service where customer advocates transport cars directly to car buyers’ driveways on Vroom-branded trucks and show them how to use their new vehicles.”

The market has proven to be a growing one for Vroom. Sales in the Atlanta area were up 135% between 2020 and 2021, and Vroom upped its consumer purchases by 305% during the same time frame.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom and we’re excited to launch this offering in Atlanta, a city well known for its many roadways and heavy highway driving,” Vroom chief logistics offer Mary Kay Wegner said in a release. “As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts.”