CARY, N.C. -

If you’re already noticing AutoRemarketing.com looks tremendously different, that is because we launched a brand-new site to benefit all segments of the industry.

Cherokee Automotive Group, the publishers of Auto Remarketing and SubPrime Auto Finance News, has now rolled out a completely revamped version of AutoRemarketing.com to include several new features, such as RSS feed, a place for readers to submit comments and tools to make site content easily shareable on multiple social media outlets.

Cherokee didn’t take lightly the first significant revamping of AutoRemarketing.com since 2006. The group’s editorial team, Web designers and account executives collected vast amounts of feedback and input from various parts of the remarketing industry to create a website that’s aimed to remain the focal point of news and information.

“Our new site is designed to be very user-friendly. We listened to feedback and responded with this new site for our audience that capitalizes on all the latest technology now offered,” said Bill Zadeits, associate publisher. “We hope you are as pleased by our new offerings as much as we are.”

Jennifer Reed, automotive group editor, added, “The great thing is we can now receive immediate reader feedback via the comment section on each story. Also, graphics and photography will be much more integral to the new site. You’ll see a lot more photos. And our RSS feed allows many other organizations to share our news much more easily. We’re also excited about offering our readers the capability of sharing or recommending stories via Facebook and other popular social media platforms.”

One of the first things readers likely will notice is how differently AutoRemarketing.com is organized. The latest content is readily available on the homepage, along with new features such as the most-read stories and redesigned channels so visitors can move directly to a topic that interests them most.

Auto Remarketing Today subscribers will continue to receive e-mail messages on weekday mornings that contain a rundown of the latest industry developments. With the newest version of AutoRemarketing.com, users also can harness the site’s new RSS feed to gather content even faster.

What delights Cherokee executives most is that the new AutoRemarketing.com platform has been optimized for current specifications of desktop and laptop computers, and the site automatically recognizes if visitors are arriving through a mobile device. AutoRemarketing.com integrated its content so stories and more can be enjoyed more easily with today’s wide array of smartphones.

Other new elements of the site include the opportunity for readers to share immediate feedback about a news item and develop dialogue with others about that particular topic. Each story also has links to connect with visitors’ accounts on Twitter, Facebook and other social media websites.

Beyond the strong print content Auto Remarketing readers have come to expect, the new website also has the capability of pushing out photos, along with audio and video packages. The site will soon contain archived content from past events such as the National Remarketing Conference and Webinars hosted by the Pre-Owned Automobile Dealers Alliance, as well as the Auto Remarketing Training Series.

Within a month, each story that’s ever been published at AutoRemarketing.com will be incorporated into the new site. Users can find past content more readily through stronger search function.

Finally, the new version of AutoRemarketing.com presents more flexibility for advertisers. New integrations can give companies even more ways to reach the remarketing industry to promote their products and services.

While most of visitors to AutoRemarketing.com come from North America, the site boasts readers from all over the globe with activity growing consistently.

To offer editorial feedback, contact Reed at jreed@autoremarketing.com. To learn more about advertising possibilities, please contact Zadeits at bzadeits@autoremarketing.com.