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DETROIT — The GMC Terrain — one of the vehicles General Motors launched last fall after laying out its post-bankruptcy plans — has been on the market for less than a year, but it has already been a major bright spot for the brand. 

In fact, dealers have enjoyed a turn rate on these models during 2010 that is more than four times as fast as the industry average. 

Through July, the year-to-date turn rate for Terrain has been 13 days. Compact SUVs, as a whole, were averaging a 28-day turn rate and the overall industry was at 51 days, according to the automaker. 

"We've had an outstanding response to the Terrain since it launched last fall," shared Lisa Hutchinson, GMC product marketing director. "The Terrain is attracting new buyers to the brand who are looking for an SUV that offers fuel economy, exterior and interior styling, quality and safety that maintain GMC's reputation for engineering excellence."

Interestingly enough, the model has been GMC's most effective at attracting female buyers. Women have composed almost half (roughly 46 percent) of its buyer base. The female proportion for the GMC brand as a whole is more than 20 percentage points lower than that.

What's more, the Terrain has brought in defectors, as close to 53 percent of its buyer base have traded in vehicles from brands outside of General Motors.

As demand has blossomed, GM has increased production at its CAMI Automotive Plant in Ingersoll, Ontario, three times since the model was unveiled.

Officials said the Terrain gets 32 miles per gallon of fuel and offers a slew of standard safety and convenience features. These include a rear-vision camera, USB connectivity, electronic child safety locks, six standard air bags, electronic stability control and OnStar.

They also pointed out the 2010 Top Safety Pick designation the Terrain received from the Institute for Highway Safety as well the "Recommended Buy" honor from Consumer Guide.