IRVINE, Calif. -

Thanks to the company signing on to the Automotive Advertising Network, dealers who utilize the services of TK Carsites now have a digital marketing tool at their disposal that can help them generate more leads and sale and boost their search-engine visibility.

TK Carsites, in becoming an AAN integrated reseller, will have the opportunity to complete several tasks to help dealers through using the network’s sites. These include sending out press releases, listing cars for sale and providing links to dealer websites (which can boost search-engine optimization for these stores).

AAN will also publish the inventory of TK Carsites dealers on www.CarDealerSale.com, regional websites and local websites.

“We added the AAN to our portfolio of digital marketing services since we can leverage our dealer inventory, content and SEO strategies to produce more leads for our customers at a lower cost,” shared Richard Valenta, TK Carsites’ chief executive officer.

“The AAN will also provide our company with more tools to increase a dealer’s POD Score,” he added.

What is a POD Score? The Page One Defense Score website says: “A dealer’s POD Score is a measurement of how much of their brand equity
is being diverted to competitors, lead collectors and uncontrolled commentary about their dealership.”

Brian Pasch, who is an AAN founding partner, noted: “TK Carsites dealer inventory is now integrated in our CarPort App. This allows their dealers to integrate live inventory on their blogs, social media websites and press releases.”

He continued: “This integration will drive more traffic directly to dealer websites created by TK Carsites.”