SANTA MONICA, Calif. -

While still extending a downward push, TrueCar discovered  it did take a little more money to move new metal last month than it did a year earlier.

The site determined the average transaction price for light vehicles in the United States was $29,539 in August, up $388 or 1.3 percent from last August.

While the year-over-year comparison showed an increase, TrueCar pointed out the August average actually was $19 lower or 0.1 percent down from July

“Consumer confidence, the fluctuating stock market and Hurricane Irene really dampened August sales,” stated Jesse Toprak, vice president of industry trends and insights for TrueCar.com.

“Transaction prices have now declined the last three months after six months of increases, but we’re still near record high prices for new cars,” Toprak continued.

Furthermore, TrueCar estimated that the average incentive for light-vehicles was $2,663 in August, down $109 or 3.9 percent the same month last year but up $78 or 3.0 percent from July.

TrueCar.com also projected that the ratio of incentives to average transaction price for light-vehicles was 9.0 percent in August, down from 9.5 percent in of last year and up from 8.7 percent in July.

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Transaction Pricing Trends

Manufacturer

August 2011 Transaction Price

July 2011 Transaction Price

August 2010 Transaction Price

Percent Change August 2010 to August 2011

Percent Change July 2011 to August 2011

Chrysler (Chrysler, Dodge, Fiat, Jeep, Ram)

$28,524

 $28,541

 $28,397

0.4%

-0.1%

Ford (Ford, Lincoln)

$32,456

 $32,547

 $31,337

3.6%

-0.3%

GM (Buick, Cadillac, Chevrolet, GMC)

$33,371

 $33,629

 $33,351

0.1%

-0.8%

Honda (Acura, Honda)

$25,700

 $25,766

 $24,926

3.1%

-0.3%

Hyundai/Kia

$19,238

 $19,133

 $18,646

3.2%

0.5%

Nissan (Nissan, Infiniti)

$27,261

 $27,397

 $27,084

0.7%

-0.5%

Toyota (Lexus, Scion, Toyota)

$25,691

 $25,655

 $25,297

1.6%

0.1%

Industry

$29,539

 $29,558

 $29,151

1.3%

-0.1%

 

Incentive Spending

Manufacturer

August 2011 Incentives

July 2011 Incentives

August 2010 Incentives

Percent Change August 2010 to August 2011

Percent Change July 2011 to August 2011

Chrysler (Chrysler, Dodge, Fiat, Jeep, Ram)

$3,511

 $3,419

 $3,719

-5.6%

2.7%

Ford (Ford, Lincoln)

$2,722

 $2,680

 $2,969

-8.3%

1.6%

GM (Buick, Cadillac, Chevrolet, GMC)

$3,207

 $3,190

 $3,485

-8.0%

0.5%

Honda (Acura, Honda)

$2,101

 $2,079

 $2,275

-7.6%

1.1%

Hyundai/Kia

$1,361

 $1,277

 $1,840

-26.0%

6.6%

Nissan (Nissan, Infiniti)

$2,903

 $2,618

 $3,104

-6.5%

10.9%

Toyota (Lexus, Scion, Toyota)

$2,405

 $2,353

 $2,038

18.0%

2.2%

Industry

$2,663

 $2,584

 $2,772

-3.9%

3.0%

 

Ratio of Incentives to Average Transaction Price

Manufacturer

August 2011 Incentives/Avg. Transaction Price

July 2011 Incentives/ Avg. Transaction Price

August 2010 Incentives/ Avg. Transaction Price

Percent Change August 2010 to August 2011

Percent Change July 2011 to August 2011

Chrysler (Chrysler, Dodge, Fiat, Jeep, Ram)

12.3%

12.0%

13.1%

-0.8%

0.3%

Ford (Ford, Lincoln)

8.4%

8.2%

9.5%

-1.1%

0.2%

GM (Buick, Cadillac, Chevrolet, GMC)

9.6%

9.5%

10.4%

-0.8%

0.1%

Honda (Acura, Honda)

8.2%

8.1%

9.1%

-1.0%

0.1%

Hyundai/Kia

7.1%

6.7%

9.9%

-2.8%

0.4%

Nissan (Nissan, Infiniti)

10.6%

9.6%

11.5%

-0.8%

1.1%

Toyota (Lexus, Scion, Toyota)

9.4%

9.2%

8.1%

1.3%

0.2%

Industry

9.0%

8.7%

9.5%

-0.5%

0.3%