View The Latest Edition
TrueCar.com: Hispanic Buyers Prefer Import Brands
For dealers who have large Hispanic population in their market, TrueCar.com’s latest study sheds some light on what specific brands and models that most appeal to these potential buyers.
The site’s study showed import brands and models dominated the Top 10 list. TrueCar.com pointed out Hispanic buyers made up 7 percent of all new-vehicle retail purchases in the U.S. last year.
Study orchestrators discovered Hispanic buyers preferred Toyota most, compiling 19.5 percent of this purchaser segment. Next came Honda (13.7 percent) and Nissan (11.9 percent), followed by a pair of domestic brands to round out the top five, Chevrolet (9.4 percent) and Ford (9.3 percent).
TrueCar.com’s study also indicated eight of the top 10 models purchased by Hispanic buyers were Japanese. The top five vehicles purchased were the Toyota Corolla, Honda Civic, Honda Accord, Toyota Camry and Ford F Series.
However, brands — showing sales above 1,000 units to be considered — with the highest growth among Hispanic buyers year-over-year included a few non-import brands. The leading brands in this segment of the site’s study were Buick, Hyundai, Cadillac, Kia and GMC.
Drilling down into 2010 data even further, TrueCar.com found that among Hispanic buyers age 18-34 when compared to all buyers from that age demographic, Mitsubishi was the most popular brand, followed by Nissan, Toyota, Suzuki and Honda.
Furthermore, the most popular vehicles last among Hispanic buyers age 18-34 when compared again to all buyers in that age group, showed the Nissan Sentra at the top of the list, followed by the Toyota Yaris, Nissan Versa, Nissan Pathfinder and Scion tC.
“The Hispanic market is very critical for automakers, being the fastest growing minority group in the U.S.,” insisted Jesse Toprak, vice president of industry trends and insights at TrueCar.com.
“The domestic automakers have some work ahead of them as the Asian brands have a stronghold on Hispanic car buyers,” Toprak added.
Normal
0
false
false
false
EN-US
X-NONE
X-NONE
MicrosoftInternetExplorer4
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}
|
Top Brands Purchased in 2010 |
Top Growth Brands in 2010 |
||||
|
Brand |
% Market Share |
Current |
Brand |
% Growth |
Current |
|
Toyota |
19.5% |
7% |
Buick |
76.8% |
6% |
|
Honda |
13.7% |
5% |
Hyundai |
48.2% |
6% |
|
Nissan |
11.9% |
10% |
Cadillac |
42.0% |
4% |
|
Chevrolet |
9.4% |
8% |
Kia |
40.3% |
6% |
|
Ford |
9.3% |
7% |
GMC |
28.2% |
8% |
|
Hyundai |
4.2% |
6% |
Acura |
28.1% |
8% |
|
Dodge |
3.4% |
8% |
Infiniti |
24.6% |
8% |
|
Kia |
3.0% |
6% |
Mazda |
20.9% |
8% |
|
Volkswagen |
2.9% |
5% |
Volkswagen |
20.8% |
5% |
|
Mazda |
2.8% |
8% |
Audi |
20.3% |
8% |
Normal
0
false
false
false
EN-US
X-NONE
X-NONE
MicrosoftInternetExplorer4
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}
|
Top Brands for Young Hispanic Buyers (Age 18-34) in 2010 |
Top Models for Young Hispanic Buyers (Age 18-34) in 2010 |
||||
|
Brand |
% of Hispanic |
Current |
Makes/Models |
% of Hispanic |
Current |
|
Mitsubishi |
15.0% |
10% |
Nissan Sentra |
19.5% |
8% |
|
Nissan |
14.5% |
10% |
Toyota Yaris |
18.9% |
4% |
|
Toyota |
12.6% |
7% |
Nissan Versa |
17.4% |
6% |
|
Suzuki |
11.9% |
11% |
Nissan Pathfinder |
17.3% |
12% |
|
Honda |
11.0% |
5% |
Scion tC |
16.8% |
2% |
|
MINI |
10.3% |
2% |
Toyota Corolla |
16.8% |
7% |
|
Mazda |
10.3% |
8% |
Nissan Armada |
16.6% |
13% |
|
BMW |
10.2% |
6% |
Mitsubishi Lancer |
15.9% |
8% |
|
Mercedes-Benz |
9.9% |
5% |
Nissan Cube |
15.9% |
5% |
|
Cadillac |
9.8% |
4% |
Nissan Frontier |
15.4% |
13% |
Rising Prices for Some Foreign & Fuel-Efficient Models
Because of the combination of rising fuel costs and production shortages stemming from the disaster in Japan, TrueCar.com projected price differences for host of new models between today and just a week ago.
Analysts mentioned no shipments are scheduled for the 2011 Lexus RX 450h so they think the price of this model could climb by more than $750.
Among the 38 fuel-efficient and foreign models TrueCar.com projected, the majority had predicted price rises of at least $200.
| Year | Make | Model | Avg Price 04/12/11 |
Predicted Price 4/19/11 |
Predicted Change |
| 2011 | Lexus | RX 450h | $51,234 | $51,992 | $757 |
| 2011 | Lexus | IS F | $59,804 | $60,431 | $626 |
| 2011 | Lexus | HS 250h | $37,260 | $37,859 | $599 |
| 2010 | Lexus | SC 430 | $68,272 | $68,869 | $597 |
| 2010 | Lexus | HS 250h | $35,303 | $35,875 | $572 |
| 2011 | Lexus | LX 570 | $83,688 | $84,248 | $560 |
| 2011 | Lexus | GS 450h | $58,714 | $59,266 | $552 |
| 2010 | BMW | 6 Series | $72,951 | $73,495 | $544 |
| 2011 | Lexus | GS 460 | $56,168 | $56,707 | $539 |
| 2011 | Lexus | LS 460 | $69,935 | $70,457 | $522 |
| 2011 | Toyota | Land Cruiser | $71,094 | $71,586 | $492 |
| 2011 | Toyota | Prius | $25,595 | $26,070 | $475 |
| 2011 | Toyota | Camry Hybrid | $28,569 | $28,993 | $423 |
| 2010 | Volkswagen | Routan | $26,635 | $26,987 | $352 |
| 2011 | Lexus | ES 350 | $37,538 | $37,847 | $309 |
| 2011 | Lexus | RX 350 | $43,198 | $43,506 | $308 |
| 2011 | Lexus | IS 350C | $50,814 | $51,122 | $308 |
| 2011 | Lexus | IS 250C | $45,232 | $45,523 | $291 |
| 2010 | Volkswagen | Passat Sedan | $24,803 | $25,051 | $248 |
| 2010 | Volkswagen | Passat Wagon | $27,667 | $27,909 | $242 |
| 2011 | Lexus | IS 350 | $42,263 | $42,504 | $241 |
| 2011 | Chevrolet | Volt | $42,325 | $42,567 | $241 |
| 2011 | Lexus | IS 250 | $35,051 | $35,284 | $233 |
| 2010 | smart | fortwo | $14,925 | $15,135 | $210 |
| 2011 | Honda | Insight | $20,790 | $20,999 | $209 |
| 2011 | Acura | TSX | $30,936 | $31,131 | $195 |
| 2011 | Honda | Civic Hybrid | $23,476 | $23,660 | $184 |
| 2011 | Infiniti | G25 Sedan | $32,144 | $32,306 | $162 |
| 2011 | Volvo | C30 | $28,465 | $28,624 | $160 |
| 2011 | Volkswagen | GTI | $26,179 | $26,318 | $139 |
| 2011 | Honda | Accord Sedan | $23,220 | $23,348 | $128 |
| 2011 | Volkswagen | Golf | $23,155 | $23,280 | $126 |
| 2011 | Volkswagen | Jetta Sedan | $22,034 | $22,156 | $122 |
| 2011 | Nissan | Versa | $16,184 | $16,282 | $97 |
| 2011 | Hyundai | Elantra | $19,096 | $19,193 | $97 |
| 2011 | Scion | xD | $17,294 | $17,388 | $94 |
| 2010 | Toyota | Corolla | $16,822 | $16,908 | $87 |
