OAK BROOK, Ill. -

Inventory management company vAuto revealed Thursday that its merchandising tool RealDeal is now available to dealership sales teams in a mobile format.

The merchandising system can now be used on Android phones, as well as Apple’s iPhone and iPad.

Commenting on the news, Keith Jezek, vAuto president said,  “We’re pleased to complete RealDeal’s integration across the top mobile platforms.

“It gives our dealers and their sales teams more flexibility to present each vehicle’s RealDeal value story to customers and close more deals,” he added.

Highlighting the tool itself, the company noted that it is based on the philosophy that “documentation is the new negotiation.”

Further explaining the reasoning behind this, “RealDeal is a market-based price validation and merchandising system dealers use to educate buyers on the factors behind a used vehicle’s asking price,” officials explained. 

Basically, the tool compares a vehicle’s condition, mileage, equipment and other price factors with similar/identical units available in the marketplace.

“Dealers who use RealDeal find it builds transparency and trust with customers, resulting in more sales and fewer discounts from asking prices,” the company stressed.

Also, one Ohio dealer expressed his enthusiasm for the new mobile integration.

“The mobile integration takes RealDeal’s pricing credibility boost to a new level,” said dealer Marc Ray of Grogan’s Towne Chrysler Jeep Dodge, Toledo, Ohio.

“Our salespeople can even use a customer’s smartphone or iPad to look up and view RealDeal reports anywhere at the dealership — on the lot, the showroom floor or the service drive,” he commented.