OVERLAND PARK, Kan. -

A new Web-based presentation from NCM Associates featuring vAuto’s Dale Pollak aims to offer the secrets behind “unlocking” a dealership’s true potential.
Through the complementary presentation available to NCM’s dealer clients, Pollak will demonstrate how using online advertising can potentially lower a dealer’s costs and increase used-car sales opportunities.

"This program demonstrates that it’s not just about price, but rather about placement, inventory alignment and converting search result pages into vehicle detail page views,” said Pollak. “Proper execution of these strategies often results in lower advertising costs and measurably greater returns."

During the video presentation titled “Unlocking Your Dealership’s Ultimate Used Car Potential,” Pollak will lead viewers through his recommended online advertising and lead management approach, revealing what NCM noted as “important insider strategies for both novice and Internet experts.”

The company stressed the presentation should “assist them (dealer clients) in preparing for the implications of possible inventory shortages due to the recent natural disasters in Japan.”

Moreover, with softening new vehicle sales in May —which many industry analysts attribute to higher fuel prices, product availability and incentive management — Paul Faletti, NCM Associates president and chief executive officer, says the presentation could not have come at a more perfect time.

“The timing of this presentation is perfect, as it is designed to address these real and urgent market conditions  Dale Pollak has been a friend of NCM for many years and a frequent and popular guest within our Twenty Groups,” said Faletti. 

“Dale’s passion and knowledge of the business is unparalleled and his consistent message that ‘your inventory is talking to you so you need to listen’ is more relevant now than ever. I am personally appreciative of the support Dale and his team have provided to NCM clients over the years, including this Web-based presentation developed exclusively for our clients,” he continued.

Speaking on his willingness to donate his time and training content to NCM’s dealer clients, Pollak expressed, “I am appreciative of this opportunity to once again work with NCM Associates and happy to contribute my expertise for the benefit of their outstanding dealer clients.” 

For more information, see www.ncm20.com or call (800) 756-2620.