McLEAN, Va. -

Sparked by an alliance with NADA Used Car Guide, Auction Genius revealed Tuesday that more than 100 dealers signed up to use its wholesale market solution during last month’s National Automobile Dealers Association Convention and Expo in Las Vegas.

The traction gained at NADA pushed Auction Genius’ roster of dealer clients to more than 275.

“Auction Genius, which is transforming the online auto auction buying process, received a great response from car dealers during the NADA convention,” stated Todd Kinzle, president and co-founder of Innovative Dealer Technologies, which created the software.

“With access to instant information, dealers can quickly evaluate more vehicles from their computers in less time and participate in multiple auctions running at the same time,” Kinzle continued.

“The Web-based computer software helps dealers evaluate used vehicles to make smarter buying decisions at live or online auctions,” Kinzle added.

Auction Genius, located in Longmont, Colo., selected NADA Used Car Guide to provide its clients with trade-in, loan, retail values and auction prices.

“It’s exciting to have a partner like the NADA Used Car Guide to ensure that our platform offers dealers reliable vehicle valuations from a source they trust to maintain profitability,” Kinzle emphasized.

“With all their years of experience in the industry, the NADA Used Car Guide is certainly a proven entity,” he went on to say.

NADA Used Car Guide vice president Mike Stanton noted, “The clients of Auction Genius receive instant access to NADA values.

“It’s another way to help dealers make better car-buying decisions in a timely way,” Stanton concluded.