Autosled announced this week that Ric Fleisher, co-founder of Urgently and Merlin Mobility, recently joined the board of advisors of the automotive digital logistics marketplace for retail automotive dealers and transport providers.

Earlier in the year, Autosled closed a $5 million Series A round led by Lyndon Rive and established its board of directors with automotive, mobility tech and logistics expertise. The company said the moves continue its mission to revolutionize the automotive transport marketplace by streamlining the vehicle move process for both shippers and transporters.

Last week, the company launched its in-app turn-by-turn navigation for its mobile transporter application. The commercial-grade GPS software allows drivers to toggle between regular and trucking routes for destinations for both Autosled and outside shipments, as well.

And now the company has the experience and expertise of Fleisher who as co-founder of Urgently, a global mobility and roadside assistance marketplace platform. In that role, Fleisher established partnerships with automotive manufacturers and insurance companies which were instrumental in the company’s success.

Today, Fleisher is co-founder and chief operating officer of Merlin Mobility, an autonomous vehicle company with a focus on advanced driving safety solutions for vehicles nationwide.

He has previously been involved in nine startups across real estate, mobile, location-based services, ID verification, networking hardware, speech, streaming video, collaboration, intelligent agents, and RFID.

In reflecting on his new advisory role, Fleisher said in a news release, “I am very excited to work with the Autosled team. My automotive and two-sided marketplace experience lends itself well to the area of automotive transport. We have a tremendous opportunity to disrupt the space with a superior experience just as Urgently has for roadside assistance.”

Autosled chief executive officer Leon Keshishian added, “We are excited to have Ric’s support and guidance as we build the leading auto transport marketplace. His perspectives on platform technology, customer acquisition, and investor relations are great additions to our team.”