LAWRENCEVILLE, Ga. -

Vehicle pricing and analytics company Black Book is integrating its values into a new product to help dealers digitally connect with consumers.

With the new tool from TEXTiUM called Email Instant Trade Values. agencies can connect any email campaign with the ability to offer each email recipient their vehicle’s Black Book trade value.

The value is delivered instantly by return text.

Black Book says that with TEXTiUM, agencies have been integrating direct mail for dealers over the past two years.

Email Instant Trade Values now accelerates the vehicle sales process.

Black Book says direct mail typically results in long turn times from order to fulfillment. But according to the company, email campaigns are delivered instantly. Dealers can begin to see leads generated as soon as the campaigns are sent.

TEXTiUM is offering Email Instant Trade Values at no charge through May 31. No commitment is required, and those interested can text LEADS to 48498 or visit www.Textium.com.

“We’re proud to be powering this innovative sales tool at such an uncertain time in our industry,” Black Book executive vice president, revenue Jared Kalfus said in a news release.

Kalfus continued, “Dealers can now utilize email marketing to lead customers down the buying funnel by providing a trade valuation for the customer and themselves, while generating a high-quality lead for their business.”

TEXTiUM founder and chief executive officer Craig Schmitz said that many in-market buyers are confined to their homes, and the new technology “bridges the gaps between information, online shopping, and lead generation.”

“Making this tool available at no charge is TEXTiUM’s way of driving revenue for our agency partners and helping dealers sell more vehicles,” Schmitz said. “We’re here to help.”