Cox Automotive executive vice president and vAuto founder Dale Pollak is leaving the company at the end of 2025, Cox announced Thursday.

Over the next year, Pollak plans to transition key customer relationships and thought leadership strategies, while also continuing his National Automobile Dealers Association teachings.

He will also represent Cox Automotive at NADA Show 2025 in January, his 56th time at the event.

Pollak founded vAuto in 2004. Cox Automotive acquired the company in 2010.

“Dale has poured himself into our company, our customers, and everything automotive for most of his life,” Cox Automotive president Steve Rowley said in a news release. “We are very grateful for his unwavering commitment and look forward to celebrating his incredible career and many contributions next year.”

Pollak has published six books and will release a seventh, “Invested: The New Science, Strategy & System of Used Vehicle Investment Management” at NADA Show 2025.