ST. LOUIS -

Extending a string of executive modifications, Dent Wizard International recently promoted Cory Lyda to vice president of operations through a move the company said was effective Jan. 1.

In his new role, Dent Wizard highlighted Lyda will serve primarily as the field liaison for the corporation and oversee product-related initiatives.

The company added that Lyda also will continue his role in managing Dent Wizard’s key services, a growing segment of the company’s business.

Lyda joined Dent Wizard in 2010 as an interiors repair tech and was promoted to a variety of roles including market manager, district manager and regional operations director in the Mid-Atlantic Region.

“Cory’s broad knowledge and customer focus has earned him the reputation of a true and committed leader,” Dent Wizard chief executive officer Mike Black said in a news release. “He is the personification of the Dent Wizard spirit. I could not be more excited about Cory’s future in his new role.”

The company announced three executive promotions earlier this month as well as a new president in December.