OAK BROOK, Ill. -

It has barely been a month since vAuto acquired Auction Genius, and the two members of Auto Remarketing’s Power 200 are working feverishly to integrate their wholesale tools for dealers.

Dale Pollak shared new details with Auto Remarketing on several fronts, including his initial impression of Auction Genius, as well as how vAuto plans to leverage the tool into its platform and more.

While being part of the founding of vAuto seven years ago, Auction Genius’ arrival on the wholesale scene during the past 24 months prompted Pollak to quip, “I looked at that thing and said, ‘Why didn’t I come up with it?’

“When I looked at the product for the first time, it was very clear to me that these guys and this company had done something that just made immanent sense. They did it in a way that just silly simple, but hugely valuable,” continued Pollak about Auction Genius, one of the companies highlighted in this year’s Power 200 presented by SmartAuction that can be found online at http://www.autoremarketing.com/2012-power-200.

More comments from Pollak stemming from a wide-ranging interview are scheduled to be a part of Auto Remarketing’s Sept. 1–14 print edition, which will focus on digital trends, as well as how dealers are using the Web to capture sales.

The issue will contain features about the rising proliferation of mobile device use — both by retailers and wholesalers — along with commentary from experts on the potential for dealerships to harness social media and other online channels.

Pollak concentrated his discussion with Auto Remarketing on vAuto and Auction Genius, but he also touched on how much all elements of the used-vehicle industry have evolved during the past couple of years.

“This evolution in the market is largely being driven by efficiency, which is stimulated by the transparency of the Internet,” Pollak indicated. “As it evolves, it presents new challenges to dealers. New strategies and modifications to old strategies are called for.”

And some of those new strategies include what vAuto and Auction Genius hope to deliver. Pollak and Auction Genius president and cofounder Todd Kinzle discussed those points in an online video posted soon after the acquisition was announced early last month.

That video can be viewed below.