IAA is expanding its foothold in the Middle East.

The global digital marketplace, which serves more than 170 nations, has launched a new market alliance with Nejoum Al Jazeera in the United Arab Emirates, parent company RB Global announced.

“We are excited to expand IAA’s global footprint with the announcement of a new market alliance in the UAE,” IAA senior vice president of North American operations Scott Guenther said. “Nejoum Al Jazeera has a strong reputation and team in the region and we look forward to providing our customers with an enhanced buyer experience.

The new alliance is IAA’s second addition in the Middle East in the past few months. In December, the company announced a deal to open three auction centers in Oman.

Guenther said those relationships “allow IAA to provide local services and assistance in a wide variety of global markets,” expanding IAA’s customer base and increasing the visibility of its available vehicles worldwide.

“We look forward to providing on-the-ground support and resources to IAA’s customers in the UAE,” Nejoum Al Jazeera owner Adel Abd Mohsen Thabit said. “Using IAA’s state-of-the-art bidding platform, our team will help streamline the process of purchasing vehicles by tailoring the offering to local customers’ needs and preferences.”