OPENLANE’s latest tool aims to let dealers work less on selling cars at auction.

The digital wholesale used-vehicle marketplace has launched Automated Absolute Sale, a new tool that lets sellers set a price threshold at the time of listing, with the vehicle entering Absolute Sale mode when the price is reached.

OPENLANE said the feature is designed to increase convenience and velocity for sellers.

“We’re on a mission to make wholesale easy, and that starts with purposeful, simple tools to help dealers more efficiently manage their wholesale strategy and inventory,” OPENLANE senior vice president and president of U.S. marketplace Shiv Dutt said in a news release.

“With Automated Absolute Sale, sellers can set it and forget it. They load the vehicle, identify a target price at which they’re committed to selling and the technology takes care of the rest, helping seize the optimal buyer demand in real time.”

Absolute Sale, introduced in June, is a new sale format available on all dealer-consigned vehicles in OPENLANE’s U.S. marketplace that allows sellers to signal they’re committed to selling a vehicle to the highest offer that day.

The sale format is designed to boost buyer visibility and engagement, generate optimal returns for sellers and ensure sellers and buyers both feel confident in their wholesaling strategy.

Automated Absolute Sale takes that one step further by enabling sellers to set a threshold trigger for launching a vehicle into Absolute Sale directly at the time of listing.

“In less than four months, we’ve seen widespread and increasing dealer adoption of Absolute Sale,” Dutt said. “On seller activation, the average bid increases by more than $500 per vehicle, demonstrating increased buyer confidence and improved seller outcomes.

“By offering the option to automate it, we’re taking Absolute Sale to the next level and making it easier than ever for customers to benefit from this unique sale format in real time. Both sellers and buyers love the convenience and certainty it offers, and we now see bidding wars on more than 25% of Absolute Sale vehicles.”