GAINESVILLE, Ga. -

Prices for pickup trucks held strong throughout most of 2015, touting retention rates much stronger than their smaller counterparts. But that trend is shifting.

As 2016 gets underway, trucks are feeling the impact of heavier-than-normal depreciation trends, while cars are continuing on a downward path, as well, when it comes to prices in the lanes.

That’s according to the latest Black Book Market Insights report, which showed trucks depreciated at an average rate of 0.69 percent or $104 last week, while car prices dropped by 0.45 percent or $46.

“After a very strong showing last year, pickup truck values declined at a higher pace than the rest of the market. Car segments continue to show a steady depreciation trend,” said Anil Goyal, vice president of automotive valuation and analytics for Black Book.

The large drop for trucks was significantly higher than the average rate of depreciation of 0.47 percent seen during the past two months, Black Book pointed out.

Interestingly, although pickup trucks are coming off a strong year in 2015, this group saw some of the most dramatic depreciation in the lanes last week.

Truck segments showing the highest declines in price last week include the full-size pickup, compact van and small pickup segments, dropping by 0.99 percent, 0.89 percent and 0.85 percent, respectively.

The subcompact luxury SUV segment saw the best performance among the trucks with rates remaining mostly steady from the prior week’s performance.

The 0.45-percent drop seen among the car segments is close to the average depreciation rate of 0.49 percent seen over the previous eight weeks.

The car segments that took the biggest hit last week were the prestige luxury, sporty car and subcompact car segments, which dropped by 0.80 percent, 0.61 percent, and 0.61 percent, respectively.

The new luxury segments continued to outperform the market average with a slight drop of 0.17 percent or $69.

As for the sentiment in the auction lanes before the tax season surge begins and wholesale demand spikes, Black Book reported, “Many dealers feel auction activity has remained light heading into late January, which could spell an interesting spring season.”