Just in time for the upcoming Super Bowl in the Big Easy — and NADA Show 2025, for that matter — SIXT USA on Friday announced the opening of its newest U.S. location at Louis Armstrong New Orleans International Airport (MSY).

According to a news release, the opening marks SIXT’s first branch in Louisiana and expands the company’s presence to 51 U.S. airports and more than 100 locations across 26 states.

Situated in the airport’s rental car center at 600 Rental Blvd., SIXT said this new location offers a premium fleet featuring a diverse selection of standard and luxury coupes, sedans, and SUVs to suit specific needs, preferences and budgets.

With more than 1.5 million travelers expected to visit New Orleans for the upcoming pro football finale and Carnival season, SIXT said the branch stands ready to provide a top-tier rental car experience befitting these premier events.

“As the biggest city in Louisiana and a vital commercial hub for the greater Gulf Coast region, New Orleans represents an exciting new market for SIXT,” said Tom Kennedy, who is president of SIXT North America

“Renowned for its vibrant culture, iconic cuisine, distinctive music, and thriving business environment, the city is a top destination for both leisure and business travelers,” Kennedy continued in the news release. “This new location will enable SIXT to meet the growing demand for our premium mobility solutions, delivering the quality, service and convenience that distinguish our brand.”

The New Orleans location joins a growing list of recent branch openings including:

—John Wayne Airport
—Orange County
—New York Williamsburg
—New York Times Square
—Downtown Anaheim
—Chicago Lincoln Park
—Downtown Minneapolis
—William P. Hobby Airport

In just a little over a decade, the United States has become the most important growth market for SIXT, which is headquartered in Pullach, Germany.

Since launching operations in the United States in 2011, SIXT said it “has grown to became a key mobility player in the competitive U.S. rental car market by expanding its network, maintaining the highest premium share of fleet in the industry, connecting with consumers through premium service and innovative marketing, and by developing a well-trained and customer-focused staff of more than 2,000 team members who have been integral to the company outperforming well-established competitors in customer satisfaction.”

In addition, by launching operations in Canada in 2022, SIXT said it is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.