SIXT USA has gone Hollywood — in Florida.

The rental car company opened its latest U.S. branch at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. The new location, SIXT’s 24th in Florida, is the beginning of a partnership with Hard Rock International and Seminole Gaming to provide exclusive discounts at SIXT locations nationwide for members of the Unity by Hard Rock loyalty program.

Unity Points, accumulated at more than 200 participating Hard Rock hotels, casinos, cafes and retail stores around the world, can be redeemed for free nights, dining experiences, merchandise and more perks, including reciprocal benefits with Royal Caribbean International and Celebrity Cruises.

“SIXT’s commitment to premium service aligns perfectly with our brand, making them an ideal partner to enhance the travel experiences for our guests,” Hard Rock International and Seminole Gaming president of entertainment and brand Keith Sheldon said. “We’re thrilled to welcome SIXT’s first location at our Guitar Hotel and look forward to a successful collaboration that will bring even more convenience and luxury to our visitors.”

SIXT North America president Tom Kennedy called Hard Rock “one of the world’s most iconic hotel and entertainment brands.”

“As the official car rental partner of Hard Rock International and Seminole Gaming, we are proud to bring SIXT’s seamless, top-tier mobility solutions to Seminole Hard Rock Hotel & Casino Hollywood guests and visitors who seek premium vehicles and exceptional service,” he said. “Whether traveling for business or leisure, we look forward to enhancing their journey in a way that reflects the high standards of both brands.”

Since launching U.S. operations in 2011, SIXT has grown to include more than 100 rental car branches in 26 states and more than 50 airports nationwide.