Yahoo Rolls Out Redesigned Spanish-Language Auto Site
MIAMI — Specifically designed to cater to the Hispanic market in the U.S., Yahoo en Español recently launched a revamped version of Yahoo Autos in Spanish.
The new website now contains more than 2.5 million new, used, certified pre-owned and private-seller vehicle listings from dealers and private-party sellers nationwide.
Site officials also highlighted the other elements Yahoo en Español Autos now features:
—Updated vehicle specifications provided by Polk.
—Updated vehicle values provided by Kelley Blue Book.
—Enhanced search features based on make, model and category for new and used vehicles.
—The ability to compare up to four different vehicles at a granular level, including price, exterior and interior specifics, engine transmission and more.
—The ability to share vehicle specifications and comparisons with friends.
Designers believe Yahoo en Español Autos can help consumers and vehicle enthusiasts keep up with news and other happenings in the industry. Included is coverage of all major auto shows around the globe, current events including recalls, as well as general vehicle knowledge, tips and photo galleries.
"Every month millions of Hispanic consumers in the U.S. turn to Yahoo en Español Autos to research, buy and sell cars online," noted Armando Rodriguez, general manager of Yahoo Hispanic Americas. "With a revamped interface, more advanced capabilities and by partnering with market leaders like Autocosmos and Cars.com, we are expanding the depth of our content.
"Our relevant and comprehensive experiences, like Yahoo Autos, enable advertisers to reach highly engaged audiences with scale and impact," he added.
The new site can be found at espanol.autocosmos.yahoo.net.