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Back by Popular Demand! Keys to Achieving Volume with Margin Online
Monday, September 26, 2:30 p.m. EST
With 88% of consumers going to the Internet before buying a car, and the average consumer spending 6.5 hours online researching, the “amateur” who buys a car every 2-3 years often knows more than the “pro” in the dealership. The transparency of the Internet can hurt closing rates and pressure profit margins. Yet, the Internet doesn’t have to mean the end of solid per vehicle profitability.
INCISENT Technologies, makers of FirstLook and MAX Systems has researched and analyzed the emerging online behavior and decision-making of the online car shopper. On this webinar, Pat Ryan Jr., CEO and Co-Founder of INCISENT Technologies will:
- Share research in to the emerging online behavior of today’s online car shopper, and how they make decisions on where to buy.
- Identify the specific places where dealers lose customers online and in the store and why it happens.
- Introduce 5 proven keys to solving these issues that enable dealers to drive more traffic, more volume, and stronger closing rates at solid margins.
Speaker: Pat Ryan Jr.
Pat Ryan Jr. is the CEO and Co-Founder of INCISENT Technologies, makers of FirstLook and MAX Systems. Pat is focused on a single mission: helping businesses achieve unprecedented success by applying new thinking to traditional industries. Through his pioneering work in consumer optimization Pat often gives insight into how consumers think and make decisions, which he and his team are now applying to transforming online inventory advertising. He is widely recognized as an industry thought-leader and speaker as well as a regular columnist for major automotive publications.