Back by Popular Demand! Appraising Vehicles for Gen-Y Customers
On Tuesday, the webinar covered ways to help dealers improve their customer’s trade-in experience, by having a good, clear appraisal process. The Gen Y customer accounts for 40 percent of the car buying population by 2012. Their mindset is changing the scope of the used car trade-in process. This process heavily influences whether a customer will buy a new car from a dealer. Starting with a transparent trade-in process, based on current market conditions, goes a long way to ensuring satisfied customers and stronger dealer profits.
Attendees learned how to:
- Understand the mind-set of the Gen-Y consumer
- Handle a used-car market that has turned transparent
- Work with consumers who research trade-in values before coming to the dealership and arrive with incorrect information
- Put key market data at your fingertips with appraisal tools, such as NADA AppraisalPRO
Stu Zalud brings a dealer-focused perspective and insight to his role as director of dealer services for NADA Used Car Guide. He is responsible for presenting at industry events and contributing to the development of products and services to meet changing dealer needs.
Zalud’s previous experience includes over 30 years as a GM dealer in Cleveland, Ohio and Hilton Head, S.C. Additionally, he served on various NADA Boards and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a 5-year term as a member of Ohio’s Dealer Licensing Division.