Pinterest has recently captured the attention of the masses, and the social media site is definitely gaining traction; it is now the seventh most popular social network, and keeps growing daily, so it’s vital to think about all that it has to offer in the means of social media. It’s important to consider the marketing potential Pinterest has. A popular image you post (which will link back to your business’s website) could theoretically get repinned on hundreds, or even thousands, of different users’ boards!

Using Pinterest For Your Business?

• Make sure your business makes sense with what Pinterest offers. You might be surprised at how many businesses can benefit from Pinterest.
• Use other social networks like Facebook, Twitter or Instagram to direct more users to your Pinterest boards.
• Make sure you use Pinterest to feature all the different things your business can offer users.
• Follow popular names to build more awareness around your company.
• Spend a consistent amount of time on Pinterest so that stronger connections can be built.
• Keep your board clean, don’t pin too many different things onto it. Each board should have a clear theme.
• Users like to see boards that relay a lot of concise information, so promote your product as well as others.

What Not To Do On Pinterest?

• Don’t spam your product out.
• There is such a thing as too much promotion for your product. Keep it regular, but not constant.
• Don’t pin too much onto one board, make separate boards so you can keep them clean and easy to look at.
• Keep in mind Pinterest is all about images, so steer away from pinning too much text.
• Be consistent with the network.

The goal of Pinterest is to focus on consumer goods and products, which makes it an opportune social network for marketers to gain more clients and more attention, so don’t miss out! Not sure how to get started? Contact us now!