I don’t know if you’ve noticed, but Honda has recently adopted a new advertising tactic. Well-known and well-liked music has taken a front sesat in their commercials. This makes them memorable and effectively grasps the attention of potential consumers. According to Honda, the reason behind this is to ‘conjure up the rush consumers experience when they first drive off the lot in a new vehicle’.

It seems to me that Honda is on to something. Music is a great advertising technique for any business, but it’s particularly practical for car dealerships. Of course, the songs being used in Honda commercials come at a high price,, but there are still opportunities for dealerships to include catchy theme music to help draw a consumer in.

Why is music a sensible element in a car commercial? Think about it this way: what is one of the first things you do upon entering your car? You turn on the radio. In my opinion, cars and music go hand and hand. Personally, I don’t drive anywhere without my music on. So why not take advantage of putting a catchy musical undertone to your commercials? As Honda says, driving and music go hand in hand, and having music in your commercial can help the audience relate to the car driving experience more realistically. Contact us now to see how we can help you make your commercials more memorable, and invoke that ‘rush’ for your potential consumer.