The average American is exposed to 3,000 commercial messages each day. I know what you’re thinking: How can someone possibly see that many commercials in a day? Well it’s easy; ads are everywhere. We normally think of advertising in the simplest sense of TV or radio commercials, but the truth is they are much more prominent in our daily lives than we realize.

Picture this, you’re walking down the street for ten minutes and, whether you notice it or not, you’ve probably already seen at least a dozen advertisements. They can be on local business’ windows, bus stops, and gas pumps. They are even posted on the sides of a buses or cars driving by. In addition you also see ads while checking your email, going on Facebook and searching the Internet.

So as an advertiser how do you make your advertisement memorable? With the excess amount of commercial messages an individual is exposed to each day, you need to make sure yours will stand out.

There are some very simple ways to do just that, I think first and foremost it’s important to come up with something both unique and fun that people will want to talk about. One great example of this is the mayhem commercials for Allstate; these commercials are humorous and entertaining so that people associate them with Allstate. In the mayhem commercial series even though the general idea remains the same — mayhem happens — each commercial takes a different plausible situation and puts a humorous spin on it to make the spot memorable.

Another way to establish your company’s presence and ensure audience recall is to develop a slogan. Right off the top of my head I can think of various slogans that stick out in my mind; Just Do It, Breakfast Of Champions, You Never Know, and Have It Your Way. I would be willing to bet that most people can name which businesses those slogans belong to without having to give it too much thought. A slogan is a specific way to differentiate your organization and to tell the consumer something memorable about your product.

Sometimes, a commercial can lead a consumer to make a purchase. The information given, or the memorable impression made can stand out for an individual and bring them to your product.

Are there any advertisements that stick out in your mind? Are you willing to take that step to help ensure your commercial messages are memorable?

If you are looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.