Optimizing the Power of Your Data
Stu Zalud, NADA Used Car Guide executive, will teach dealers and managers how to protect and leverage the data that they already have to improve their dealership’s effectiveness and profitability. Dealers and managers will learn about data agreements, allowing access and solutions that are written to protect them. See the benefits of sharing with a third-party who in return provides an analytic tool that uses the dealership’s own data to benchmark their variable departments and the competition. With over 30 years as an Oldsmobile and Pontiac dealer, Stu looks forward to sharing his expertise with dealers and managers.
The items that were discussed included:
- Learn how to protect the dealership’s data
- Learn how to understand who is using the data, how it is being used, and for what reasons
- Learn how accurate data can help improve vehicle valuations
- Learn to use the dealership’s data to better manage the variable operations
Leveraging over 30 years of automotive retail experience, Stu Zalud brings a dealer-focused perspective and insight to his role as director of dealer services for NADA Used Car Guide. Zalud joined NADA in this newly created position in April 2007 and is responsible for promoting NADA Used Car Guide’s data and services to franchised and independent dealers, presenting at various industry events, and contributing to the development of future products and services to meet changing dealer needs.
Zalud’s previous experience includes 30 years as an Oldsmobile and Pontiac dealer in Cleveland, Ohio and eight years as a Cadillac dealer in Hilton Head, South Carolina. In addition, he served on the NADA Board of Directors, NADA Used Car Guide Board of Advisors, and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He served a five-year term as a member of Ohio’s Dealer Licensing Division of the State.
Auto Remarketing Training Series from S&A Cherokee on Vimeo.