Platform routes high-intent shoppers to dealer online retailing tools

Automotive online services provider Carzato says its new Online Retailing Experience, or ORE, platform is a cross-tier and brand-customizable online car-buying tool.

The tool routes high-intent shoppers directly to dealer online retailing tools.

Carzato says ORE provides an efficient experience to the car-buyer and generates incremental, high closing leads to the dealers.

And it does that regardless of whether people are shopping through a brand website, dealer website, social media, CRM email, search, display or video campaigns.

Working with automakers and their dealers, Carzato provides a platform offering customization to meet highly-specific needs. The modular and white-label-ready digital experience includes customizable high-converting landing pages and CTAs, VIN-specific dealer pricing, dealer choice of trade-In valuation and F&I products, and dealer-customized service and protection plans and pricing.

Carzato said it built its platform to be modular and flexible. That, according to the company, allows OEMs and dealers to integrate existing retail tools into the platform.

The result is a retailing experience in which dealers do not have to upend their existing and proven sales processes. Creative delivery can also be tailored to the specific needs of each brand, using messaging that Carzato says is targeted to the intended audience.

Carzato started last year with one brand, said the company’s chief executive officer Javier Ruiz.

“Since the global pandemic, we accelerated our efforts to provide a fully integrated, brand-specific solution,” Ruiz said in a news release.

The company currently services more than 2,600 dealerships across six automotive brands.

“Our ORE platform is helping dealers and OEMs take advantage of the ‘new car-buying experience.’ Within a month of launching, these brands are collecting more high-closing leads than ever. And during this difficult period, they are collecting more leads, more online sales…ultimately contributing to increases in market share,” Ruiz said.