Sonic’s EchoPark posts records for annual used retail sales & total revenues
It was a record year for Sonic Automotive’s standalone used-car store program, as EchoPark pulled in all-time highs for revenue and retail sales volume.
Specifically, EchoPark generated $1.42 billion in total revenue during 2020, beating 2019 figures by 22.1%.
EchoPark retailed 57,161 used vehicles last year for a 15.4% hike.
And the standalone stores closed the year on a high note, as well.
“Our EchoPark business achieved strong top-line growth during the fourth quarter, with record quarterly revenues of $386.9 million, up 25.4% from the prior year period. EchoPark’s continued growth demonstrates the significant benefits we offer our guests, who continue to see value in the excellent pricing, inventory selection and buying experience that EchoPark offers,” Sonic and EchoPark president Jeff Dyke said in a news release.
“This in-store experience, combined with our hybrid approach between online and on-site, offers consumers a full range of buying options in order to provide their ideal pre-owned vehicle purchase experience,” Dyke said.
“With the opening of four new EchoPark points in the fourth quarter and the recent acquisition of two pre-owned businesses in Maryland and New York, we remain committed to developing our nationwide distribution network, which we continue to expect to retail over half a million pre-owned vehicles annually and drive $14.0 billion in annual EchoPark revenues by 2025.”
As for 2020, here’s a breakdown of how EchoPark fared, followed by used-car results for Sonic's franchised dealer stores.
Included in that total EchoPark annual revenue figure was $1.22 billion in used-vehicle revenue (up 22.3%), $28.72 million in wholesale revenue (up 25.3%), $39.34 million in parts/service/collision repair revenue (up 36.8%) and $132.03 million in F&I and other revenue (up 16%).
In addition to the aforementioned retail sales, EchoPark sold 7,178 wholesale vehicles in 2020, a 24.3% hike.
Gross profit per unit for EchoPark (total used vehicle and F&I) was $2,013 last year, down 12.3%.
Within its franchised dealerships, Sonic’s used retail revenue was $2.35 billion, a 5.9% decrease. Wholesale vehicle revenue came in at $168.66 million, a 6.3% decline.
Those stores retailed 101,864 used vehicles last year, down 9.6% year-over-year. They wholesaled 24,879 used vehicles, a 12.3% drop.
Gross profit per unit on used was $1,207, a 7.9% decline.