SANTA MONICA, Calif. -

Automotive information and digital car shopping company Edmunds is extending its discount for dealer partners and also launched a redesigned Industry Center page.

The company said it was extending financial relief and continuing its investment in digital offerings and resources during the coronavirus crisis to support its dealer partners.

Through May, Edmunds is offering an extension of the 50% discount that it provided to its dealer partners in April.

Subscription services for dealer partners will remain active. They will be fully supported by Edmunds’ sales teams.

Edmunds chief executive officer Avi Steinlauf said the company is supporting its dealer partners as the industry navigates through the crisis.

“These are challenging times, but we’re staying true to who we are and helping dealers in the most effective way we can: by connecting dealers and their inventory directly to car shoppers online as they continue to research their next vehicle purchase from home,” Steinlauf said in a news release.

Edmunds on Wednesday launched a completely redesigned Industry Center page. At that page, dealers can find all of Edmunds’ free digital product offerings and services that the company says can help them better see through the challenges of the current selling environment.

Those offerings include inventory badges on the Edmunds website for stores offering home delivery or that have custom hours.

Edmunds’ Digital Retailing is another offering. It resides on the Edmunds website, and the company says it enhances remote sales by driving car shoppers who have already built their deals online directly to dealers.

To help empower and educate shoppers, the Industry Center page also includes links to Edmunds’ coronavirus-related consumer tips and advice content.

The page includes links to research and content from Edmunds analysts who are watching important industry trends and providing insights for dealers and automakers during the crisis.

That page features details on a social media campaign that Edmunds launched to showcase dealerships that the company says have “gone the extra mile” for car owners and shoppers during the crisis.

To support dealers, Edmunds is developing new resources that it will add continue adding to the page.

“For more than 50 years, consumers have considered Edmunds the destination of choice for automotive information, and they aren’t stopping now,” Steinlauf said.

Steinlauf continued, “Shopper demand for research and inventory are showing signs of resurgence as consumers consider their next car purchase on Edmunds.”