PETERBOROUGH, N.H. -

LotLinx named a chief operating officer on Wednesday, hiring longtime tech and digital media executive Adrian D’Souza for the position.

D’Souza’s background includes time in leadership positions with Quantcast, Google, CNET Networks, Intersection and IAS.

"Adrian understands go-to-market strategies and customer satisfaction in a way that few executives can hope to, and he has unparalleled insight into what drives success for technology platform companies," LotLinx chairman and chief executive officer Len Short said in a news release.

"He's joining the team at the perfect time to spearhead LotLinx on its continued mission of driving dealership success," Short said.

D’Souza added: "LotLinx has been revolutionizing the way dealers and OEMs conduct digital marketing for years now.

"I'm excited to bring my expertise and background to LotLinx, and look forward to helping our customers and partners succeed and transforming how they acquire and manage inventory."