FRANKLIN, Tenn. -

Nissan has selected automotive e-commerce provider CarSaver to power its new online shopping platform.

The platform is called Nissan@Home, and Nissan chose CarSaver's e-commerce platform to support components of a new end-to-end online buying experience for customers.

That experience will take place from first click to home delivery.

“Nissan@Home changes the customer buying and ownership experience and helps to deliver contactless commerce,” Coral Springs Nissan chief operating officer Jack Jackintelle said in a news release.

CarSaver said e-commerce has become the norm in many areas, including books, travel, groceries, electronics.

But auto sales often still require a visit to the dealership to complete the transaction, CarSaver said, adding that nine out of 10 customers already shop for cars online.

But despite weeks of research, the average buyer spends five or more hours in the showroom, CarSaver said.

The Nissan@Home purchasing experience integrates CarSaver features such as end-to-end online purchase of new, certified pre-owned and used vehicle inventory. That and other features can provide a seamless online experience for customers, according to CarSaver.

Some of those other features include:

— VIN specific pricing and payments

— Real-time, OEM direct rebates and incentives

— AI-enabled deal structuring

— Captive and retail lender loan and lease integration

— eF&I

— eContracting

— Guaranteed online trade-ins

— Vehicle delivery management software

Nissan chose CarSaver after a pilot program with seven dealers.

“We’re a progressive dealer, so we've demoed every digital retailing tool that's out there and ultimately, when I participated in the Nissan@Home pilot, I knew that this e-commerce platform was going to be the leader in the industry,” said Tamaroff Nissan and Jeffrey Nissan president Eric Frehsee.

Frehsee also said, “The ease of using Nissan@Home, and the customization of being able to sign in to your own portal and choose your own payments, run your own credit score, appraise your own trade-in, all in real-time and all with live transactional data is what sets the platform apart. The real benefit of the tool is to the consumer.”

Jackintelle of Coral Springs Nissan said, “I can see why JD Power ranked this ecommerce platform the best for OEMs, because it has everything we need and it’s really easy to use.”

“Shopping for a vehicle with CarSaver's tools is like ordering a pizza, but more fun,” CarSaver chief executive officer Chad Collier said.

Collier also said, “It's easier for both the customer and the dealers, and it saves everyone a lot of time and money. We’re thrilled to work with Nissan to lead the way into the future of automotive ecommerce.”