Ford, Toyota, Honda stand out for CPO value

Ford’s model-level strength helped it perform well in the eighth annual Vincentric Best Certified Pre-Owned Value in America Awards.

Although Ford won more model-level awards than any other brand with eight, Toyota and Honda also had a strong showing with four model-level awards each.

Vincentric president David Wurster said many people in the United States are looking to save money in the current uncertain economic times by purchasing used vehicles.

“Consumers looking to buy a certified pre-owned vehicle want to know that their choice will give them the value they need for their money,” Wurster said in a news release.

Ford also earned two brand level awards. Helped by what Vincentric said were strong showings from the Ranger and F-350, Ford won the Best CPO Value Truck brand award for the second time.

Vincentric also said Ford vans showed a best-in-class performance that helped it win the Best CPO Value Van brand award.

That was the fifth consecutive win in that category for Ford.

Because of a strong performance from the Civic sedan and hatchback, Honda won the category of Best CPO Value Passenger Car brand. Audi won Best CPO Value Luxury Car, with wins for the TT and S5.

Lincoln won the category of Best CPO Value Luxury SUV & Crossover brand.

Toyota was the final brand winner for Best CPO Value SUV & Crossover brand. It was aided by wins for the C-HR and Highlander Hybrid that led Toyota to its second brand award in this category.

Lexus was another brand with multiple model-level victories with three. Subaru took home two awards. Dodge, GMC, Infiniti, Kia, Maserati, Mazda, Mercedes-Benz, Nissan, and Volvo Brands were the brands with one model-level winner.

In determining the award winners, Vincentric conducted an analysis to show the vehicles with lower-than-expected ownership costs given their market segment and price. Vincentric used eight cost factors in analyzing more than 15,000 vehicle configurations. Those factors were depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs.

“Our awards can guide consumers and help them make decisions with confidence, especially with so many brands showing strong CPO value by winning Best CPO Value brand awards on a consistent basis,” Wurster said.

The chart below from Vincentric shares a recap of the awards. 

Best CPO value brand in America