KEY BISCAYNE, Fla. -

VINData Products LLC has added Manheim Market Report and Black Book wholesale and retail vehicle values to its vehicle history reports, saying the vehicle values provide accurate, independent information for auto dealers.

The company said the reports help used-car dealers more effectively source the right vehicles for their markets, and they can also help boost profits.

Each VINData History Report now contains Black Book wholesale, retail and trade-in values, and it includes refinements for vehicle condition and location.

On the other hand, MMR  values are based on millions of Manheim transactions from the previous 13 months. They are adjustable for mileage, region, color and AutoGrade condition.

Gary Lupe, sales director for Reliable Auto Sales, said the addition of Black Book and MMR data is extremely important.

“We  use  the  information  to better  value,  price  and  market  our  vehicles  against  our competition,” Lupe said in a news release.

Reports without wholesale value scan be printed for consumers. Dealer prices are as low as $2.49 each. Or, dealers can opt into a new unlimited plan for $0.99 per report with a $30 monthly fee.

The  valuation  data enhances the  NMVTIS  title,  junk/salvage/insurance  loss, open  lien/theft, active/unrepaired recall information already in VINData History Reports.

“This ground-breaking integration of Black Book data in VINData History Reports aids dealers by providing the industry’s most precise VIN-specific valuation,” said Jared Kalfus, senior vice president, revenue, for Black Book. “We look forward to benefitting both VINData and their dealership clients.”

“The more information dealers have access to, the better decisions they can make,” said Manheim Digital Solutions senior vice president, Zach Hallowell.

Hallowell also said, “By having access to MMR in VINData History Reports, independent dealers can more effectively compete in the marketplace.”  

VINData Products president, Adam Siner said the company seeks to provide trusted data at the best price possible for customers. “Adding valuations just makes sense,” Siner said.