ATLANTA -

In an effort to push more users to the Manheim app available on Apple iPhones and Google Android smartphones, the auction company is now running a dealer giveaway promotion.

Starting Tuesday and running through Dec. 4, dealers logging into Manheim’s mobile site or the Manheim app will be entered into a weekly random drawing to win one of 10 gift cards valued at $100.

During the same time period, Manheim highlighted that dealerships logging into the mobile site and taking certain actions will receive entries into a grand prize Apple iPad giveaway to be held Dec. 9.

Here’s how the promotion works:

For the $100 gift card giveaway, 10 weekly winners will be selected in a random drawing from among those dealers logging into Manheim’s mobile site or the Manheim app daily. Officials said dealers are limited to one entry per day.

For the grand prize iPad giveaway, five winners will be selected in a random drawing from dealerships that log into Manheim’s mobile site or the Manheim app and take the following actions:

—For every bid or make-an-offer action, a dealership gets two entries.
—For every buy action, a dealership gets three entries

Dealers are limited to 15 entries per week for the iPad.

Amy Mills, senior director of product management at Manheim Digital, emphasized the more dealers log into the mobile site or the Manheim app and take advantage of this tool the greater their chances of winning a gift card.

And by bidding, making an offer or buying, Mills said the chance to win an iPad also increases. She believes the new promotion is another example of how Manheim continues to provide innovative incentives to customers.

“Customers who are using our mobile tools have found great value in the ability to manage their Manheim purchasing anytime and anywhere,” Mills stressed.

“So we want to be sure the word is out and encourage customers who have not yet tried the Manheim app to use it so they can discover how it can help them improve the way they run their business,” she went on to say.