BOCA RATON, Fla. -

Online car shopping site PSCars.com revealed earlier this week a new service it claims will make personalized car shopping easier.

Utilizing the idea behind hiring an auto broker, the site now pairs users looking for a new car with PSCars.com specialists. With no fee attached, the company’s specialists will regularly email potential buyers offers on available cars that match their criteria, as well as contact dealers through the buying process.

Once the buyer is approved and price and terms are finalized, the car is shipped directly to the buyer.

Highlighting where the concept for the new program came from, PSCars.com officials shared, "The idea behind hiring an auto broker is relatively simple; you’re not a professional car buyer, so why go up against a professional car dealer alone?”

PSCars.com chief executive officer Dan Kodski also offered his opinion on the new program, noting, “It’s like having a personal shopper scouring your market region and nationally to find the new or used car of your dreams.Today’s young car buyers are as discriminating as ever, but continue to want simplified buying experiences without visiting dealerships individually to get the best deal.

“PSCars.com is now a one-stop-shop for car shoppers to complete an online shopping experience by using all the tools available. PSCars.com Specialists’ does the research for today’s car buyers and conveniently brings the information they’re looking for directly to their computers, tablets and mobile devices,” he added.

For consumers interested in checking out the site’s search capabilities, the company noted that by using its 3D Configurator interface, buyers “can get as detail-oriented as they want to be throughout the car shopping experience.”

Users can select interior and exterior colors, trim options and packages, and accessories for their vehicles, just to name a few features.

Potential car buyers can also compare any brand’s latest model side-by-side in a 3D custom showroom.