Former CarsDirect.com Exec Tapped as New Mota Motors Chief Revenue Officer

Revealed Monday, as the company gears up to launch what it calls a "game changing"  used-vehicle certification program, Mota Motors has hired a chief revenue officer.

Bringing more than 10 years of digital automotive marketing experience to the company, chosen for the position is Ken Potter.

Commenting on the news, recently hired Mota Motors president and chief executive officer Jeffrey Schwartz noted, "Ken brings tremendous experience from the frontlines of the automotive digital revolution, and will spearhead the national launch of our new vehicle certification program.

"Ken’s business philosophy that a commitment to providing value to consumers is the foundation for generating value and success for auto dealerships is a perfect match for Mota’s programs, which benefit both consumers and dealers,” he added.

Highlighting Potter’s history in the industry, before joining Mota Motors, he served for 10 years as vice president and general manager of automotive at CarsDirect.com (later Internet Brands Inc.).

Company officials contend Potter “is a pioneer of using the Internet to create a transparent informative process for consumers and has created consumer programs and processes that have been widely adopted across the automotive digital landscape.”

In his role at CarsDirect, Potter oversaw all aspects of the online service, including customer service, sales, dealer and industry relations, and all F&I related products. 

He also played a part in the company’s evolution into one of the largest online new-car sales platform, retailing over 150,000 vehicles, as well as in the development of its lead platform for new and used vehicles, company officials shared.

Before joining CarsDirect, Potter was general manager at CarMax.

"Mota is a fresh and exciting company, and I am very pleased to be joining the team as we roll out its first-of-its-kind vehicle assurance program," said Potter.

"By leveling the playing field for used-car dealers, and by providing greater peace of mind for a wider range of used car buyers, Mota can truly revolutionize the used car marketplace, and I am thrilled to be a part of it,” he added.