FORT WORTH, Texas -

Along with revealing regional winners, General Motors Financial named its 2011 Auction of the Year as part of the company’s nationwide Auction of Excellence program.

Taking the top honor was ADESA San Diego.

Every year, GM Financial explained representatives review the performance of participating auctions in a variety of categories, including customer service, marketing promotions, pre-sale activities and overall auction success to select an auction of the year.

“The level of customer service at ADESA San Diego is unparalleled, and they consistently look for ways to make improvements to an already great operation,” stated Dan Heinrich, GM Financial’s vice president of Asset Remarketing.

“Their effectiveness in communicating with our auction representatives has been the key to their success,” Heinrich continued. “ADESA San Diego goes beyond our expectations with their marketing and promotion efforts. Overall, this auction has maintained the highest standards in all areas of operation through the entire year.”

ADESA San Diego general manager Joe Samuel, who was in attendance at the auction summit to receive the award, noted, “It’s an honor to win this award. We are absolutely thrilled to win it this year.”

ADESA San Diego also received two quarterly Auction of Excellence awards for the West Coast region from GM Financial last year. However, this is their first Auction of the Year award for the ADESA operation.

As the top auction of the West Coast region, ADESA San Diego competed with other regional award recipients for this year’s national honor. The other 2011 regional winners were:

—Midwest: ADESA Des Moines in Grimes, Iowa.
—Northeast: Manheim Harrisonburg in Harrisonburg, Va.
—Southeast: Rawls Auto Auction in Leesville, S.C.
—Southwest: ADESA Austin in Austin, Texas.