DETROIT -

Auto Remarketing has learned Cadillac is launching an offering today that gives its dealers the chance to boost new and certified sales while also helping them generate more CPO-worthy inventory.

The campaign blends a lease pull-ahead program with subvented CPO financing rates, Cadillac remarketing manager Jeff Maes explained to Auto Remarketing in a recent interview.

It basically aims to help the brand’s new-vehicle and certified pre-owned programs “complement each other” through generating mutual new-car and CPO benefits for its dealers.

“The biggest issue we’re hearing from our dealers is that it’s hard to find good, eligible used inventory,” said Maes.

“So we’re going to do a very aggressive lease pull-ahead program with the new-vehicle team, which will help me on the certified side. And at the exact same time, I will run a more aggressive subvented rate program (for CPO vehicles),” he continued.

“The dealer will then have the confidence that A) he’ll have the inventory because we’ll be pulling these lease customers ahead, and then B) he’ll have the confidence that he can quickly flip the vehicle as a certified unit with the great rate support we’ll have at the exact same time period,” Maes added.

Explaining more about the lease pull-ahead program, what Cadillac will do is offer lessees who are four months from the expiration of their leases the chance to be pulled ahead without any payment or penalty. The stipulation, however, is that the lessee then has to buy a new Cadillac.

“The great thing is, it puts these customers into a new Cadillac but it also gives my certified pre-owned dealers a good crop of inventory of which to certify the cars for a second sale,” he pointed out.