SANTA MONICA, Calif. -

With an influx of Americans turning on the TVs to watch U.S. Olympians claim victories in areas including men’s swimming and women’s gymnastics, among others, how is this increased number of viewers affecting OEM advertising?

Edmunds.com noted that many automakers are seeing substantial consumer interest spikes for units advertised during the games.

While the site had its first look at the impact of automaker advertisers in the 2012 Olympic Games, analysts found that one automaker sponsor for the games, BMW, is taking full advantage of this publicity; and potential shoppers are taking note.

As BMW, debuted its new “Victory” ad, which featured its 3 Series sedan, it seems viewers may have rushed to their computers to check out the new car.

Edmunds.com noted the spot led to a 22-percent increase in consideration for the vehicle on Edmunds.com.

BMW description of its new ad: "illustrates the symmetry between two benchmarks of sport performance: the BMW 3 Series and the athletes of the BMW Performance Team."

Moreover, the German automaker also revealed to viewers its new X1 crossover SUV.

“By Monday, consideration for the new vehicle had shot up 1,063 percent from an admittedly small base.  By the end of the weekend, BMW enjoyed a 30 percent increase in consideration for its brand overall on Edmunds.com,” officials noted.

And as for domestic automakers, one of the Big 3 sponsors of the games is reaping the rewards of Olympic TV spots, as well.

According to Edmunds.com traffic stats, consideration on the site for the new Cadillac ATS had shot up 474 percent by Monday, after its first ads debuted during the Olympic opening ceremonies and throughout the weekend.

The "Cadillac ATS vs. the World" campaign launched during the opening ceremony of the London Olympic Games on Friday and continued through the weekend.

And the site noted that shopping on Edmunds.com for the Cadillac ATS had soared 351 percent after the first 60-second commercial aired.

"It was not lost on us that we were launching the Cadillac ATS, developed to take on the world’s best sport sedans, on the Olympic world stage," Molly Peck, Cadillac director of advertising, told Edmunds of the weekend’s results on the campaign.

"We designed a global challenge to dramatically demonstrate the car’s all-new purpose-built chassis and advanced technology in a global, cinematic adventure. Knowing a significant number of people shopped for the Cadillac ATS as a result of our advertising efforts is always a delight,” she continued.

Highlighting the ATS ads in more detail, “innovative and adventurous, the ATS ads are actually a series of mini-films featuring the new entry-luxury sport sedan in various places in the world to show off the car’s agility and driving capabilities,” officials shared.

“Locations include the deserts of Morocco, the streets of Monaco, the hand-chiseled Guoliang Tunnels of China and windswept Patagonia, Chile,” they added.

But on the other hand, one of General Motors’ other branches did not have quite the same response.

The Chevrolet Cruze featured in the ads, which also included mention of the Chevrolet Confidence program that offers a return policy and no-haggle pricing, generated only a 3-percent increase in shopping consideration on Edmunds.com during the weekend, site officials explained.

The site also highlighted a few luxury models — though not officials sponsors of the games — that received “mixed reviews” on the site since the opening ceremonies.

Edmunds shared that both Acura and Infiniti ran ads during NBC’s Olympic coverage last weekend.

And while the 2013 Acura ILX garnered a spike in shopping (up  57 percent by Monday morning), the new Infiniti JX crossover did not fare quite as well,  with only an 8-percent rise after the weekend.