Ally Financial’s SmartAuction Reaches Milestone with Sale of 4 Millionth Vehicle
Thanks to what company officials estimated as moving approximately 1,200 units every selling day for the last 12 years, SmartAuction, Ally Financial’s online used-vehicle auction, announced this morning it just sold its 4 millionth vehicle.
SmartAuction calculated that the total estimated wholesale value of the 4 million vehicles sold on the platform since 2000 is more than $58 billion.
Officials mentioned nearly 46 million bids have been placed on vehicles posted to SmartAuction since its inception in 2000 and approximately 15,000 bids are placed each day.
Furthermore, they added more than 55 vehicle makes and 20 recreational vehicle and motorcycle makes have been listed on SmartAuction so far this year.
“We’re pleased to mark a milestone as significant as selling 4 million vehicles in a pure upstream online-only auction,” said Steve Kapusta, vice president of SmartAuction.
“Achieving this level of performance is a testament to the efficiency of internet-based transactions as SmartAuction buyers and sellers keep their inventories moving, and dealers find the right vehicles for their customers,” Kapusta continued.
“We’ll continue to make SmartAuction an even better value for our online community as we embark upon achieving the next million transactions,” he went on to say. “I extend my thanks to the many consignors and dealers that utilize SmartAuction for their continued confidence and support.”
Tim Russi, executive vice president of Ally’s North American Operations, emphasized that SmartAuction is an important part of the total value that Ally offers its dealer clients.
“No other company in the industry provides the breadth and depth of products and services that Ally offers,” Russi declared.
“Today’s milestone is further proof of the unmatched value that SmartAuction delivers and Ally’s commitment to help dealers grow their businesses and sell more vehicles,” Russi added. “We are the dealer’s ally, and thanks to their support we’re achieving remarkable results together.”