FORT LAUDERDALE, Fla. -

AutoUSA Internet Sales Solutions recently introduced Payment Pro powered by DriveItNow, a payment-based conversion tool for dealer websites.

Officials explained Payment Pro is a service that can provide online shoppers with instant, real vehicle loan payments based on individual credit and inventory eligibility, generating pre-qualified, first-party leads from dealer websites.

With Payment Pro, consumers can click on a button showing real payments on any vehicle listing on a dealer’s website. A form appears that the shopper can fill out, but no Social Security Number or birth date is required.

Based on the individual’s entered criteria, the system can determine their credit eligibility without impacting the consumer’s credit score, display personalized monthly payment options and deliver the dealer a "dramatically enhanced" lead.

"Payment Pro is good for the dealer because it shifts the shopper’s focus from what the lowest price is to what they can afford every month," said Phil DuPree, president of AutoUSA.

"The leads generated from these inquiries open the door for immediate engagement and more seamless negotiations," DuPree continued.

DePree went on to highlight that Payment Pro offers dealers even more benefits, including:

—Converts more traffic on dealer websites because consumers want to know monthly payment options based on their credit.

—Generates the industry’s first dealer-website lead that includes the customer’s credit eligibility and desired payment from dealers’ own websites, resulting in high-closing prospects.

—Eliminates wasted time showing customers vehicles they can’t afford, as well as time spent negotiating.

—Puts dealers in charge of setting their own prices and financing terms, unlike lead services that force dealers into price wars in order to deliver the lowest price for the consumer while lowering gross profit margins.

—Shifts consumer focus to monthly affordability, giving dealers more flexibility in pricing and negotiations.

Payment Pro is a new service powered by DriveItNow’s patent-pending technology.

"We chose to partner with AutoUSA because of their tremendous industry reputation of bringing best-in-class tools to the market to increase Internet sales for automotive dealers," stated Tarry Shebesta, president of DriveItNow.

"The launch of Payment Pro shows they understand the value of producing high quality leads and the need for payment quoting," Shebesta added.

Payment Pro is available immediately for dealer websites and mobile sites. To learn more, visit http://www.paymentprodemo.com or contact an AutoUSA sales representative at (800) 243-9935.