At Least 2 Brands Notch Best-Ever CPO Sales; What Will Overall Results Bear?
In March, Volkswagen wrapped up its best-ever first-quarter performance in the certified pre-owned market with its strongest month of all-time. Hyundai also celebrated its best month ever, moving 6,715 CPO units.
UPDATE: Mazda achieved its best CPO month ever, as well, moving 3,390 units for close to a 56-percent year-over-year improvement. This pushed year-to-date sales to 8,588 units, which is a 52.1-percent hike from the year-ago period.
Not only did Mazda celebrate a record month sales-wise, the program has its best-ever enrollment numbers and a record count of active participants, said Roger Basa, the company's manager of CPO and remarketing. What's more, the percent of enrolled dealers who are active has never been higher.
These are just a few of the sales trends emerging as automakers begin reporting March certified results.
At VW, the company moved 9,126 CPO rides last month , compared to 8,334 CPO sales in March 2012. Through three months, its certified sales have climbed 11.6 percent at 23,751 units – an all-time best for the first quarter.
Over at Hyundai, its best-ever month was a 1.3-percent upswing for March 2012. Through three months, it has sold 17,734 CPO vehicles for a 7.9-percent gain.
Audi sold 3,425 certified units in March, versus 3,351 in the same period a year ago. Its year-to-date sales stand at 9,054, up from 8,786 certified sales in the first quarter of 2012.
Next up, Mazda sold 3,390 certified units for the month, pushing the year-to-date sum to 8,588 CPO sales.
Over at Ford, combined sales for all CPO brands came in at 19,307 units in March, with first-quarter sales at 50,279.
By division, there were 17,465 Ford/Mercury CPO sales in March and 45,415 year-to-date. For Lincoln, CPO sales hit 1,842 units for March and 4,864 units for the first quarter.
As for Lexus, it moved 6,630 certified vehicles in March, compared to 6,605 in March 2012.
First-quarter CPO sales reached 17,280 vehicles, against 17,803 in the year-ago period.
Volvo moved 1,027 CPO units for the month, versus 1,046 a year ago. Through March, it has sold 2,825 units, compared to 2,830 in the year-ago period.
Editor's Note: Stay tuned to Auto Remarketing in the coming days as more automakers report March CPO results and overall industry numbers are released.