KBB: Used Buyers Focus on Japanese Brands this April
As weather warmed, buyer interest for used vehicles on KBB.com focused in on Japanese automakers, with Honda and Toyota making up four of the top five most researched pre-owned vehicles on the site.
Taking the No. 1 spot was the popular Honda Civic, followed by the Honda Accord and Toyota Camry, respectively.
In the No. 4 spot was the Ford F-150. Rounding out the top five was the Toyota Corolla.
Of the top 25 most-researched used vehicles that KBB provided, Ford took a significant eight spots, showing buyer loyalty to the brand among American consumers.
Interestingly, luxury used vehicles were scarce on the list, with only one highline vehicle making it on to the list: the BMW 3 Series.
The full top 25 most researched used vehicles on KBB.com for April are as follows:
1. Honda Civic
2. Honda Accord
3. Toyota Camry
4. Ford F150
5. Toyota Corolla
6. BMW 3 Series
7. Chevrolet Silverado
8. Nissan Altima
9. Ford Mustang
10. Ford F250/F350/F450 Super Duty
11. Jeep Wrangler
12. Volkswagen Jetta
13. Jeep Grand Cherokee
14. Ford Focus
15. Ram 1500
16. Toyota Tacoma
17. Honda CR-V
18. Ford Ranger
19. Ford Explorer
20. Ford Escape
21. Chevrolet Impala
22. Ford Taurus
23. Chevrolet Malibu
24. Nissan Maxima
25. Honda Odyssey
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