SCHENECTADY, N.Y. -

With dealers having only so much money they can dedicate toward advertising, Paul Potratz offered three recommendations for dealers of any size that can help to sharpen their promotional message and return on their investment.

The chief operating officer and founder of Potratz Partners Advertising outlined these suggestions in an online video titled, “3 Simple Tips to Stop Wasting Ad Dollars,” a part of his ongoing series, “Think Tank Tuesday.”

“It’s time to stop wasting ad dollars. I’m going to share three simple tips to help you get started,” Potratz said.

Those tips included:

—Brand standards for dealership
—Customer experience
—Retargeting on the store website

Potratz elaborated about each of those points in the video posted below.

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