SCHENECTADY, N.Y. -

From “old-fashioned phone calls” to the latest in social media, Paul Potratz offers five ways to boost traffic to dealers’ brick-and-mortar and virtual showrooms, in his recent Think Tank Tuesday video segment.

Potratz recommends that dealers and sales staff now only review their own buying habits when developing strategies to reach customers, but also think past those habits to come up with creative new ways to drive traffic.

The segment offers tips on digital marketing, including video walkabouts and testimonials, and on updating business cards as a tool to drive showroom traffic.  

“Digital marketing: That’s where the consumer is,” Potratz said. “They’re online.”

To view the segment, click here.

 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.