2011 Automotive Buyer Study

Presenter: Howard Polirer Director, Industry Relations, AutoTrader 2011 Automotive Buyer Study: Sources that Influence Purchase

This Webinar will reveal the results of the 2011 Automotive Buyer Influence Study. This study, which was conducted by automotive data leader R.L. Polk & Co., examines what media sources influence vehicle buyers prior to purchase. For the first time ever, the total amount of time that consumers spend on the car shopping process has been captured, as well as how that time is allocated among various shopping sources.

Following this Webinar, attendees should better understand:

• The most influential shopping source leading vehicle buyers to dealers
• How much shopping time is spent online versus offline
• How search and social networking influence car buyers
   

Howard Polirer Director, Industry Relations AutoTrader	Ronda Lewis Used Vehicle Industry Specialist DealerTrack	Ed Berkowitz Vice President, Open Auction OPENLANE	Chad Goodson Process Improvement Manager CARFAX

About the ARTS Webinar
The Auto Remarketing Training Series brings training and education in the pre-owned and used car market directly to you. The Webinars feature top trainers from industry leading companies delivering powerful training, knowledge, strategy and best practices in a 90-minute Webinar. The Webinars are free to attend and you will have access to all materials once the Webinar is complete. Register today to attend the next ARTS Webinar.