Audi Atlanta highlights CPO convenience

“Why should I buy this vehicle with a CPO warranty over, say, anything else?”

If you’re a dealer on a franchised lot, you've most likely faced that question.

As part of Auto Remarketing’s annual “Best CPO Dealers in the United States” special edition, we connected with some of the top-selling franchised dealers in the CPO space, to get an inside view of what they do to move more certified units.

Audi Atlanta topped the charts for Audi CPO sales last year, moving over 50 percent more CPO vehicles than the next dealership on the list, with nearly 1,000 units sold in 2015.

AR reached out to Tracie Maloney, Audi Atlanta’s general manager and vice president, to see what the strongest quality of a CPO Audi vehicle is that their dealership emphasizes to CPO customers that seems to be a solid dealer-maker.

She pointed directly to just how simple and convenient it is to employ an Audi CPO vehicle’s warranty.

“The warranty is attached to the vehicle’s VIN number, which makes it a very smooth process when you take your vehicle in for a repair,” Maloney said. “You don’t need to have pre-approval on repairs or a paper contract. Consumers don’t have to go through the hassle of the aftermarket warranty companies that typically require these things. The dealer can simply pull up your vehicle by the VIN.”

Maloney also tipped her hat to her techs, who she says really are the backbone behind the inherent trust an Audi CPO warranty engenders.

“Another benefit to the consumer is the confidence you can have in that vehicle due to the very high standards set by Audi,” she said. “Our certified Audi technicians take pride in signing off on the CPO inspection books, which require minimum standards on things like tires and brakes.”

Here's the full list of Audi's top CPO dealers in the U.S. last year:

To check out the other dealers that sold the most CPO vehicles in 2015, as well as sales insights from the top stores from other brands, check out the “Best CPO Dealers in the United States” feature in the Feb, 15 edition of Auto Remarketing.