“Branding” is a term heard all over the advertising industry, but what does it mean? Simply put, it’s the way you want others to view your dealership. It’s providing potential customers with the understanding of what you represent. Branding is important because it’s an opportunity to provide an image of your dealership; it’s what can help make you recognizable.

This sounds simple enough right? Not exactly. It’s not just enough to come up with an idea of what your brand means, it’s developing a complete campaign that resonates this brand image to viewers throughout everything you do. You must ensure that the image you provide remains a constant through all forms of media – traditional, digital, social, and so on.

Websites, especially social media sites, provide a great opportunity to tell your customers who you are. Provide these details in web panels, status updates, tweets, blogs, etc, keeping in mind that each of these elements should reflect your dealership’s “personality”. You might think that this is distracting from your efforts to sell cars, but in fact this a tried and true way to increase sales. It’s important to showcase more than just current vehicle specials. Show visitors how you helped the local school raise money in a food drive, or how you volunteered at the local humane society. This helps make you more than just another dealership to potential customers, and therefore makes you have a deeming quality that makes you more memorable. Why would you want to be memorable? I think the answer is obvious, don’t you? If you’re memorable, when someone thinks ‘I need to buy a new car’, they’ll think of your dealership, and possibly buy their next vehicle from you. If you don’t stand out, they might not remember you and might not go to your dealership for their next car.

Are you ready to stand out in your local community as more than just a dealership? Contact us now, to get the ball rolling on branding your dealership!