ST. LOUIS -

Saying that the newly created position is in response to its growing key business, Dent Wizard International will promote Cory Lyda to vice president of key operations.

The company said its key business has seen strong growth in recent years since it began as a service for major North American auction businesses. Since then, the company’s key business has grown to include dealerships and other companies.

Lyda in his new position will lead and manage Dent Wizard’s national key ops team and work with field leaders and key technicians to expand and improve key operations.

Based in the company’s St. Louis corporate offices, he will report to Dent Wizard chief operating officer Addison Thomas.

Expanding on its key business, the company said key protection is a popular feature in vehicle protection plans that Sonsio Vehicle Protection offers. Sonsio is a Dent Wizard affiliate.

“Not only has our volume grown, but so has our customer base,” Thomas said in a news release.

Thomas also said, “Given its strategic importance to us and value to customers, we decided to add firepower and further structure to the team. Cory brings a terrific skill set to the position, coupled with a broad and deep set of experiences.”