HUNTERSVILLE, N.C. -

Proactive Dealer Solutions has released its Brook.ai tool,  a conversational digital voice assistant for dealer service departments that works to handle and appoint inbound service calls for dealers. 

Proactive Dealer Solutions — a  provider of effective lead management and conversion services for the auto and motorized vehicle dealership sector — said Brooke.ai is an intelligent conversational digital voice assistant (DVA) for the retail automotive industry that works to deliver call connectivity, sets service appointments in an average of three minutes, and answers routine dealership questions.

Proactive said  the tool can help free up dealer service staff to focus on in-person customers, as well as make sure all potential revenue from incoming calls is taken advantage of. 

"Brooke.ai has the proven capability to answer every call and provide high-level discourse in a consistently helpful and professional way," Proactive Dealer Solutions chief operating officer Jason Beckett said in a news release. "This is a game-changer for our industry since we know on average 30% of inbound phone calls to service departments never connect. They are abandoned on hold, misrouted, or lost. That results in tens of thousands in lost revenue. Brooke.ai ensures every call is answered and handled, including non-appointable request calls for things like service hours that eat up employee time." 

Here's more on how the tool works: Brooke.ai integrates with a service department's online scheduling tool and a dealership's dealer management system (DMS) to deliver a "personal experience" to callers.

The DVA has the following capabilities: 

  • Accesses returning customer information
  • Identifies the vehicle
  • Asks for a preferred appointment time
  • Confirms the appointment

 And if calls are not appointable by the DVA, they are then transferred to the correct person in the dealership. Calls that are not appointable are quickly transferred to the correct person in the store. And Brooke.ai is availabe to customers 24 hours a day. 

"In our industry, you hear the saying: the two-legged expense is the greatest expense," Proactive Dealer Solutions founder and chief executive officer Lawson Owen said.  "Brooke.ai never complains, calls in sick, or earns bonuses on appointment shows. A DVA is an affordable solution that makes calling a service department a great experience while allowing dealers to reduce staff for bottom-line savings or reallocate resources for proactive growth."

Although Brook.ai is a standalone solution, it will be closely tied to Proactive Dealer Solutions’ CallerCX platform, which monitors, evaluates and scores inbound sales and services calls to coach staff on how to better handle calls and to notify managers of mishandled opportunities.